Wall art · Home decor
4.2
ROAS
20Lac+
Revenue
Migrated from ShopDeck to Shopify, rebuilt Meta setup.
Results
Performance Marketer · Meta Ads · Google Ads · Shopify
I help D2C brands scale on Meta & Google with clean tracking, creatives that sell, and campaigns built around ROAS, not vanity metrics. No lock-in, full account ownership stays with you.
30-min call · Account audit with 5 quick wins · No obligation
Illustration, not a specific client
₹1Cr+
Ad spend managed
10+
D2C brands scaled
4.2x
Average blended ROAS
30%
Avg. CAC reduction
Results
Hear it from founders
Unedited WhatsApp voice notes from founders I work with. Tap play.
He hit our target ROAS in the first two months itself. That was very good news for us and the team.
Hi, this is Rohit. We run the brand La Basera, and Mukul has been working with us as our performance marketer for more than three months now.
The best thing has been that he hit our target ROAS in the first two months itself, which was very good news for us and the team.
What I like most about Mukul is that he is very responsive. Whatever queries we have, we just put them on WhatsApp or call him anytime, and he gets back on them. It has been good working with him, and we look forward to continuing.
Mukul has been phenomenal over the whole campaign. He studied the product, understood it, and then launched the campaigns.
Hi, I'm Arthav, the founder of House of Vyoma.
Mukul has been phenomenal over the whole campaign. He went through the whole product, understood it, and then launched the campaigns. We got a lot of help from him, especially in scaling.
Thank you so much, and best of luck.
He is a genuine person. No lying, no bluffing, and he guides us on the best way to do the work.
Hi, I have been working with Mukul ji for almost six months.
He is a genuine person. He never lies. Fooling people, lying, bluffing, he never does that. Many times he also guides us on the best way to do the work.
So it has been the best experience with him.
Sound familiar?
Meta shows 40 purchases, Shopify shows 22. Pixel, CAPI and checkout apps aren't talking to each other.
Campaigns work at ₹2,000/day and fall apart the moment you push budget.
Monthly PDFs full of reach and CTR, but no straight answer on profit per order.
What I do
01
Advantage+ Shopping, catalog / DPA, retargeting and creative testing frameworks.
02
Search, Shopping, Performance Max and Merchant Center feed optimisation.
03
Pixel, Conversions API, GA4 and checkout-app fixes so every rupee is measured right.
04
Hooks, UGC briefs and static/video concepts tested weekly against real sales data.
05
Product page, offer and checkout tweaks that lift conversion rate before you raise budget.
06
One dashboard with spend, revenue, ROAS and profit, updated daily. No monthly PDFs.
How it works
1
Day 1–3
I go through your ad accounts, tracking and store, and show you where money is leaking.
2
Week 1
Pixel + CAPI, GA4, catalog and account structure cleaned up before a single new rupee is spent.
3
Week 2–4
New creatives, audiences and offers tested in structured rounds. Winners kept, losers cut fast.
4
Month 2+
Budget goes up only where ROAS holds. Weekly calls and a live dashboard keep you in the loop.
Why work with me
| Mukul Rajput D2C | Typical agency | |
|---|---|---|
| Who runs your ads | Me, directly | A junior executive |
| Account ownership | 100% yours | Often held by the agency |
| Fee model | Fixed monthly fee | % of revenue or spend |
| Lock-in | None, month to month | 6–12 month contracts |
| Reporting | Live dashboard, profit-focused | Monthly PDF |
Ways to work together
Most popular
₹7000
₹0
₹15000/mo
FAQ
[e.g. ₹30,000/month in ad spend is where testing becomes meaningful.]
Tracking fixes show up in week 1. Stable, scalable ROAS usually takes 4–8 weeks of testing.
Yes. Everything is built inside your own Business Manager and Google account. You own it all.
Home decor, home textiles, jewellery, fashion, home essentials and organisers.
I review your ad accounts, pixel/CAPI and store, then walk you through what's leaking money and 5 fixes, on a 30-minute call.
Tell me about your brand. I'll review your ads and store and come back within 48 hours with a call slot.
